Launching the New Wood Row Chocolates Website

We’re excited to share one of our latest projects here at Fat Buddha Web Design: the brand-new website for Wood Row Chocolates, a premium chocolatier with a passion for creativity and craftsmanship.

This isn’t just another Shopify site. From the very beginning, the goal was to create something that reflected the artistry of Wood Row Chocolates while giving customers a smooth and memorable experience. To achieve that, we built custom functionality completely from scratch – no third-party apps, no bloat, just clean, purpose-built features designed to fit the brand perfectly.

Custom Build-A-Box Experience

One of the highlights of the new site is the Build-A-Box section, where customers can hand-pick their favourite chocolates to create a personalised gift box. Instead of using an off-the-shelf app, we developed this feature ourselves, making it fully integrated into the site’s design and checkout flow. The result? Faster performance, more flexibility, and a beautiful experience that feels completely on-brand.

Smarter Cart & Pre-Order Logic

We also built a custom cart system that allows customers to select pre-order delivery dates. This means customers can plan ahead for special occasions, ensuring their chocolates arrive exactly when needed. Again, this was built natively – so there are no clunky app interfaces or extra subscriptions. Just smooth, reliable functionality.

Bespoke Gift Wrap Options

Because presentation matters just as much as taste, we included a custom gift wrap selector directly on the product page. Customers can choose how their order is wrapped, adding an extra layer of thoughtfulness to the gifting experience. Like everything else, this was designed to work seamlessly without relying on apps.

Why Build Custom?

By creating these features ourselves instead of using apps, Wood Row Chocolates benefits from:

• A lighter, faster site that loads quickly and performs better
• Lower ongoing costs without monthly app subscriptions
• Creative freedom to make the experience feel truly unique

Creative Design That Matches the Brand

Beyond the functionality, the new site has a fresh, creative design that reflects the artistry behind Wood Row Chocolates. Rich imagery, carefully structured layouts, and a modern aesthetic all come together to showcase the brand in its best light.

We’re really proud of this project – not only because it looks great, but because it shows what’s possible when Shopify is pushed beyond its “standard app store” approach. This is a store built to perform, to inspire, and to grow with the brand.

Check out the new website here: woodrowchocolates.com