Shopify web design built for growth

Every Shopify website we build starts with a solid, well-supported premium theme. This gives us a reliable foundation with much of the core Shopify functionality already built and tested, rather than spending your budget recreating things that already work perfectly well.

Building every part of a Shopify store completely from scratch takes considerably more development time, which ultimately means a higher cost for you. In most cases, we don't think that's a good use of your budget.

Instead, we start with the right theme and put our time into the areas that will actually make a difference to your store. We customise the design around your brand and build any additional sections or functionality you need.

SEO isn't something we bolt onto the website at the end of the project. It's considered throughout the build.

This is particularly important when redesigning or migrating an existing website because seemingly small changes can have a big impact on rankings if they're handled incorrectly.

As part of the build we'll take care of things such as:

• 301 redirects – if URLs change, we'll redirect the old pages to the most relevant new ones rather than leaving customers and Google hitting 404 pages.
• Site structure – products, collections and content are organised logically so they're easy for customers and search engines to navigate.
• Duplicate content – Shopify can sometimes make the same product accessible through several URLs. We'll make sure canonical URLs are handled correctly.
• Titles and headings – important pages will have sensible page titles, meta descriptions and a properly structured heading hierarchy.
• Structured data – we'll make sure appropriate schema is in place for things such as products, your business, breadcrumbs and FAQs where relevant.
• Images – images are correctly sized and optimised, with appropriate alt text.
• Internal links – we'll make sure important products, collections and pages aren't buried away where neither customers nor Google can easily find them.
• Indexing – we'll check that Google can access the pages you want indexed while keeping things such as internal search results out of the index where appropriate.

This is one area where we'd much rather get things right before launch than try to repair the damage afterwards.

A website should be usable by as many people as possible, including customers with disabilities.

For example, someone who is blind or has limited vision may use a screen reader to navigate your store, so images need useful alt text and pages need to be structured in a way the software can understand. Customers with colour vision deficiencies need enough contrast to distinguish text and buttons, while someone who can't use a mouse may rely entirely on a keyboard to move around the website.

Accessibility can also help people with dyslexia, reduced vision, hearing difficulties and motor impairments, as well as older customers who may simply find small text, low contrast or complicated navigation difficult to use.

We take these things into account when designing and building your store, with readable text, sensible colour contrast, keyboard navigation, clear focus states, meaningful alt text and properly structured content.

It's not just about ticking an accessibility box. If part of your website is difficult or impossible for someone to use, you're potentially excluding that person from becoming a customer. And in many cases, the things that make a website more accessible also make it easier for everyone else to use.

The same thinking applies throughout the rest of the store. We'll consider things such as:

• making primary CTA buttons obvious and placing them where customers naturally need to take the next step
• keeping the most important product information close to the buying area
• using reviews, ratings and other trust signals at the points where customers may need reassurance
• making delivery costs and timescales clear rather than surprising customers later in the checkout
• keeping navigation, collection filters and search straightforward so people can find products quickly
• reducing unnecessary steps between discovering a product and buying it
• making product variants and options easy to understand and select
• using clear product photography and galleries that work properly on mobile
• making important information easy to scan rather than hiding everything inside large blocks of text
• using related products, bundles and recommendations where they're genuinely useful rather than simply trying to push more products
• keeping the cart simple and making the route to checkout obvious
• avoiding unnecessary distractions around the main buying journey
• designing mobile interactions around thumbs and smaller screens rather than simply shrinking the desktop version