Desks

Shopify Web Design

SEO Optimisation

Shopify web design

Purus Life Shopify Case Study

Fat Buddha Web Design created a Shopify website for Purus Life, an ergonomic furniture brand offering height adjustable desks, ergonomic office furniture and workplace wellbeing solutions for home workers, offices and business customers.

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Client: Purus Life
Industry: Ergonomic office furniture
Location: UK
Platform: Shopify
Services: Shopify web design & SEO optimisation

Project outline & goals

A clear, professional Shopify store for Purus Life desks

The client

Purus Life

Purus Life is a UK ergonomic furniture brand focused on helping customers create healthier, more comfortable spaces for working from home, hybrid working and office life. The brand combines ergonomics, functionality and aesthetics across furniture and accessories designed to support wellbeing, productivity and better posture.

We worked with Purus Life to create a Shopify website that could support both direct-to-consumer ecommerce and business enquiries. The site needed to showcase a specialist furniture range, explain the wellbeing benefits behind ergonomic workspaces and make it easier for customers to browse products such as height adjustable desks and ergonomic office furniture.

The platform

Why Shopify

Shopify was the right platform for the project because Purus Life needed an ecommerce website that could combine product sales, product education, delivery information, reviews, customer support, business bulk orders and design planning services in one scalable online store.

01

The Brief

Purus Life needed a Shopify website that could position the brand as a trusted ergonomic furniture specialist while making the product range clear and easy to shop.

The website needed to communicate several important messages at once:

Purus Life’s focus on ergonomic furniture for healthier homes and workplaces.
The connection between furniture, posture, productivity and wellbeing.
A product range including height adjustable desks, sit-stand desks, ergonomic office chairs and workplace accessories.
Smart desk features such as wireless charging, USB charging, memory presets, cable management and storage.
Delivery, warranty, support and customer service reassurance.
B2B services for start-ups, SMEs and larger corporate businesses.
Design planning services including 2D layouts, 3D renders and concept boards.

The site also needed to support search visibility for product-led and advice-led searches around ergonomic office furniture, height adjustable desks, standing desks, home office furniture, ergonomic chairs, office fit-out furniture and workplace wellbeing.

02

The Challenge

Furniture ecommerce can be difficult because customers need more information than they would for a simple product purchase. A desk or chair is a considered buy. Customers want to understand the size, features, delivery process, assembly requirements, warranty and whether the product will genuinely improve their workspace.

For Purus Life, the challenge was broader than listing products. The brand sells into several customer journeys at once. A home worker may be looking for a single smart desk. A hybrid worker may need help building a better home office. A business may need bulk ordering, corporate pricing, floor plan support, delivery coordination and after-sales help.

The website therefore needed to feel practical and commercial while still carrying the brand’s wellbeing-led story. It had to make ergonomic furniture feel clear, useful and desirable, not overly technical or clinical.

What we delivered

Our Shopify Web Design Approach

We designed the Purus Life Shopify website around product clarity, trust and education. The aim was to create an ecommerce experience that could help customers understand why ergonomic furniture matters, then make it easy to explore the right products.

The design focuses on four main priorities:

The result is a Shopify website that supports both product sales and education, which is especially important for a brand selling considered ergonomic furniture online.

Product discovery
Clear product collections and product page structure help customers browse height adjustable desks, smart desks and office furniture more confidently.
Wellbeing-led storytelling
The copy and page structure connect ergonomic furniture with posture, comfort, focus, movement and healthier working habits.
Ecommerce reassurance
Delivery information, warranty messaging, support details, reviews and customer service routes help reduce friction before purchase.
Business growth
Dedicated business content, bulk order messaging and design planning services support Purus Life’s B2B and commercial office furniture opportunities.

Feature highlights

Inside the Shopify build

Design

Designing for Ergonomic Furniture Ecommerce

Purus Life’s products are designed to help customers improve the way they work. The website therefore needed to show both the physical product and the benefit behind it.

The office furniture content introduces product ranges such as Smart Desk, E-Desk Max and Classic Desk. These desks include features such as height adjustment, charging ports, wireless charging, memory functions, storage drawers and cable management, helping customers compare practical benefits as well as visual style.

This is important because ergonomic furniture customers often need to understand how a product will fit into their real working day. They may be asking questions such as:

Will this desk suit my home office?
Can I move between sitting and standing?
Will it help me keep my workspace tidy?
Does it include charging or cable management?
How easy is it to assemble?
What happens after I order?

The Shopify website gives Purus Life a flexible structure for answering these questions through collection pages, product pages, delivery content, support pages and advice-led blog content.

Purus Life - Shopify Website by Fat Buddha Web Design

SEO

SEO Optimisation for an Ergonomic Furniture Shopify Store

Search visibility was considered throughout the Shopify build. For Purus Life, the SEO opportunity sits across ecommerce product searches, wellbeing searches and business furniture searches.

Purus Life also has advice-led content around topics such as choosing the right smart desk, height adjustable desks, ergonomic office design ideas, active sitting, back support and movement during the workday. This gives the website stronger long-tail SEO potential because many customers begin by researching posture, comfort or home office setup before they are ready to buy.

For a furniture brand, this content-led structure is valuable. It allows the website to attract customers earlier in the buying journey, explain the benefits of ergonomic furniture and then guide visitors toward relevant product collections.

Ecommerce

Supporting Product Pages With Clear Feature-led Content

Product pages are central to a Shopify furniture store. Customers need enough detail to make a confident decision, especially when buying larger items online.

Purus Life’s Smart Desk product page, for example, communicates a clear mix of design, function and wellbeing. The page highlights a tempered glass top, electric height adjustment, dual motors, programmable memory presets, collision detection, integrated cable tray, built-in storage drawer, wireless charging and USB/USB-C charging.

It also explains practical benefits such as quick assembly, modern design features and switching between sitting and standing to support posture and focus. This kind of product content helps customers understand not just what the desk includes, but how it can improve their working environment.

Shopify gives Purus Life a strong foundation for presenting this information consistently across products, with room for specifications, images, comparison content, delivery details, business bulk order information and supporting educational sections.

Trust

Building Trust Through Delivery, Warranty and Support

Trust is especially important when selling furniture online. Customers want to know how delivery works, who to contact if they have a question and what support is available after purchase.

Purus Life supports this journey with dedicated delivery information, clear courier and tracking guidance, customer service contact details and live chat support. The contact page explains that customers can reach the team by email or live chat, with support hours across the week and response-time expectations.

The website also includes reassurance around warranty and customer service. The reviews page highlights 5 star reviews, a UK support team, Klarna payments, fast delivery messaging and two-year warranty messaging for desks bought through Purus Life.

For a Shopify furniture store, these details help reduce hesitation. Customers are more likely to buy a larger product online when they understand delivery, support, warranty and payment options before checkout.

Ecommerce

Supporting Business and Bulk Order Journeys

Purus Life is not only a consumer furniture brand. The website also supports businesses looking for ergonomic office furniture, bulk ordering and workplace wellbeing solutions.

The business page explains bulk online order discounts, company discount codes, corporate pricing, custom delivery, setup and assembly options, dedicated support and floor plan assistance. It also speaks directly to start-ups, SMEs and larger corporate businesses.

This B2B journey matters because commercial office furniture customers need different information from individual shoppers. They may need VAT-excluded quotes, employee discount codes, floor plan design, delivery coordination and after-sales support.

By building on Shopify, Purus Life can support both retail and business customers from the same ecommerce platform. The site can sell individual products online while also generating higher-value enquiries for commercial projects and workplace fit-outs.

Design

Showcasing Design Planning Services

Purus Life also offers design planning services that sit naturally alongside its ecommerce product range. The website explains services including 2D and 3D layouts, 3D renders and concept boards.

These services help customers and businesses visualise how a space could be used before committing to furniture decisions. For an ergonomic furniture brand, this adds value because the customer is not just buying a desk or chair. They are often trying to create a better working environment.

Including these services on the Shopify website helps Purus Life move beyond a standard product catalogue. The site becomes a platform for product sales, workspace planning and business enquiries.

Outcome

The Result

The finished Shopify website gives Purus Life a clearer ecommerce platform for ergonomic furniture, home office products and workplace wellbeing solutions. It supports product browsing, advice-led SEO, delivery reassurance, customer support and business enquiries from one scalable online store.

The website is designed to:

Present Purus Life as a specialist ergonomic furniture brand.
Showcase height adjustable desks, smart desks, sit-stand desks and office furniture.
Explain product features such as wireless charging, memory presets, cable management and storage.
Support SEO around ergonomic furniture, standing desks and home office wellbeing.
Build trust through delivery information, support details, reviews, warranty messaging and Klarna payments.
Support business customers with bulk orders, company discount codes and corporate pricing.
Promote workspace planning services such as layouts, renders and concept boards.
Provide a scalable Shopify platform for future product, content and B2B growth.

This project shows how Shopify web design can support a furniture brand that needs to combine product sales, education and trust. For ergonomic furniture businesses, the right website needs to do more than show products. It needs to explain the benefit, answer practical questions and make customers feel confident about buying larger items online.

Get started

Looking for Shopify Web Design for Your Furniture Brand?

Fat Buddha Web Design works with ecommerce businesses across the UK to create professional Shopify websites that look good, feel easy to use and support long-term growth online.

If you run a furniture brand, homeware business, workplace wellbeing company or specialist ecommerce store and need a new Shopify website, we can help you create a polished, search-friendly online store that reflects your products and gives your customers a better buying experience.

Get in touch with Fat Buddha Web Design to discuss your Shopify web design project.

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Purus Life Shopify Case Study