Skincare

Shopify Web Design

SEO Optimisation

Squarespace to Shopify migration

Shane Cooper Skin Shopify Web Design Case Study

Fat Buddha Web Design migrated Shane Cooper Skin from Squarespace to Shopify, creating a clean, luxury ecommerce website designed to elevate the brand’s digital presence, support product sales and provide a scalable platform for future growth.

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Client: Shane Cooper Skin
Industry: Luxury skincare & treatments
Location: South Kensington, London
Platform: Squarespace → Shopify
Services: Shopify web design, migration & SEO

Project outline & goals

A luxury skincare brand, rebuilt on Shopify

The client

Shane Cooper Skin

Shane Cooper Skin is a luxury skincare and treatment brand led by Shane Cooper, a highly respected aesthetician and celebrity skincare expert based in London. The brand combines exclusive non-surgical face and body treatments with a curated skincare product collection available to buy online.

We worked with Shane Cooper Skin to migrate the brand from Squarespace to Shopify, creating a refined ecommerce website that better supported product sales, product management, checkout functionality and long-term scalability. The website needed to reflect the same premium, discreet and results-focused experience associated with Shane Cooper’s South Kensington clinic.

The platform

Why Shopify

Shopify was the right platform for the project because Shane Cooper Skin needed more advanced ecommerce functionality than its previous website could offer. Moving from Squarespace to Shopify gave the brand a stronger foundation for online product sales, marketing integrations, mobile-first shopping and future ecommerce growth.

01

The Brief

Shane Cooper Skin needed a Shopify website that could elevate the brand’s digital presence while making the skincare range easier to browse and buy online.

The website needed to communicate several important messages at once:

Shane Cooper’s authority as a celebrity skincare and treatment expert.
The luxury, private and bespoke nature of the South Kensington clinic experience.
The connection between advanced non-surgical treatments and at-home skincare.
The quality and credibility of the Shane Cooper Skin product range.
A clean ecommerce journey for customers buying skincare online.
A premium visual experience that felt consistent with the brand’s high-profile reputation.

The site also needed to support search visibility for commercial searches around luxury skincare, skincare ecommerce, facial treatments London, non-surgical face treatments, South Kensington skincare clinic and Shane Cooper products.

02

The Challenge

Luxury skincare ecommerce has to do more than display products. Customers want to understand the expertise behind the range, the benefits of each product and the credibility of the brand before they buy.

Shane Cooper Skin also has two connected but different parts of the business: exclusive in-clinic treatments and online skincare product sales. The website needed to support both without making the journey feel confusing. Visitors may arrive looking for Shane’s face and body treatments, celebrity-led press coverage, product information, customer reviews or a simple way to buy products online.

The challenge was to create a Shopify website that felt high-end, minimal and refined while also improving ecommerce functionality behind the scenes.

Client words

“Fat Buddha Web Design has been absolutely amazing in helping design and create our new website. They're always available to help with any updates we require. We moved over to Shopify from Squarespace and have been so impressed with the features and ease of use.”

Shane Cooper SkinClient review

What we delivered

Our Shopify web design approach

We designed the Shane Cooper Skin Shopify website around luxury, simplicity and conversion. The goal was to create a premium online experience that reflected the sophistication of the brand while making product discovery and checkout more straightforward.

Luxury presentation
Clean layouts, refined typography, balanced whitespace and subtle visual details help the website feel aligned with Shane Cooper’s premium clinic experience.
Ecommerce performance
Shopify gives the brand improved product management, checkout functionality, marketing integrations and scalability compared with its previous Squarespace setup.
Trust and authority
Press mentions, celebrity testimonials, treatment descriptions, product awards and customer reviews help reinforce the expertise behind the skincare range.
Squarespace to Shopify migration
Moving from Squarespace to Shopify gave the brand a stronger foundation for product management, checkout performance and ecommerce scalability.
SEO optimisation
Search visibility was considered throughout the build, across both product-led and service-led searches.
Product & treatment journeys
Product sales and treatment enquiries brought together in one refined online experience.

Feature highlights

Inside the Shopify build

Platform migration

Migrating From Squarespace to Shopify

The project focused on moving Shane Cooper Skin from Squarespace to Shopify. This migration gave the brand access to a more ecommerce-focused platform, better suited to product sales and future growth.

For a luxury skincare business, platform choice matters. Product pages need to be easy to manage, checkout needs to feel smooth, and the website needs to support the marketing tools required to grow online sales. Shopify provided a stronger foundation for product management, checkout performance and ecommerce scalability.

The migration also allowed the website to be redesigned around a clearer customer journey. Instead of functioning primarily as a brand presence, the new site could work harder as a luxury skincare store.

Design

Designing for a Luxury Skincare Brand

Shane Cooper Skin has a distinctive brand position. The clinic is discreetly located in a quiet mews in South Kensington and focuses on advanced, bespoke face and body treatments delivered in a private, restorative environment.

The website design needed to reflect that same sense of calm, care and quality. Rather than using an overly busy beauty ecommerce style, the design takes a clean, minimal and premium approach. The result is a website that lets the products, treatments, press and testimonials carry the story.

This matters because luxury customers expect more than convenience. They expect the digital experience to feel considered, consistent and trustworthy from the first click through to checkout.

Shane Cooper, Shopify Web Designer, Fat Buddha Web Design

Trust

Building Trust Through Press, Products and Testimonials

Trust is central to the Shane Cooper Skin website. The brand has strong authority signals, including celebrity testimonials, press coverage and high-profile client recognition.

The homepage includes testimonials from well-known names including Nicola Roberts, Raye, Sienna Miller, Rita Ora, Jessie J, Emily Atack, Emma Bunton and Anthony Joshua. The site also includes latest press references and treatment descriptions that position Shane Cooper as a leading authority in luxury skin, face and body treatments.

Product pages add further ecommerce trust. The Oxygenation Mask page highlights that the product won Woman & Home Clever Skincare Awards 2024 for Best Hydrating Mask, includes customer reviews and features press quotes from titles including The Sun, GQ, The Telegraph and Forbes.

These trust signals are especially valuable for a skincare ecommerce website because customers are buying into both the product and the expert behind it.

SEO

SEO Optimisation for a Shopify Skincare Store

Search visibility was considered throughout the Shopify build. For Shane Cooper Skin, the SEO opportunity sits across both product-led and service-led searches.

Product pages are especially important for ecommerce SEO. Shane Cooper Skin’s product range includes the Oxygenation Mask, Hyaluronic Mist, Hyaluronic Boosting Serum and Foaming Cleanser. Each product gives the brand an opportunity to target specific skincare searches while also communicating benefits, press recognition and customer reassurance.

The website also supports service-led search intent through its treatment content. This helps connect Shane Cooper’s in-clinic expertise with the online skincare range, giving visitors a stronger reason to trust the products.

Ecommerce

Supporting Product Sales and Treatment Enquiries

The Shopify website brings Shane Cooper Skin’s product and treatment journeys together in one refined online experience.

For skincare customers, the site presents products with pricing, product descriptions and add-to-cart functionality. For treatment enquiries, the website explains Shane Cooper’s exclusive Head to Toe Treatment, Exclusive Face Treatment and Bespoke Body Treatment, each positioned around advanced, non-surgical care.

This gives the brand more than a shopfront. It creates a connected digital platform where visitors can discover the clinic, understand the expertise and purchase skincare products online.

Outcome

The Result

The finished Shopify website gives Shane Cooper Skin a refined ecommerce platform that reflects the sophistication of the brand and supports online product sales. By moving from Squarespace to Shopify, the business gained a stronger foundation for ecommerce functionality, product management, checkout and future growth.

The website is designed to:

Present Shane Cooper Skin as a luxury skincare and treatment brand.
Reflect the discretion, privacy and quality of the South Kensington clinic experience.
Support ecommerce sales for Shane Cooper’s skincare product range.
Improve product management, checkout and marketing integration opportunities.
Communicate trust through press, reviews, awards and celebrity testimonials.
Support SEO around skincare products, luxury treatments and Shopify beauty ecommerce.
Provide a scalable Shopify platform for future product and brand growth.

This project shows how Shopify web design can support a premium beauty brand that needs both luxury presentation and practical ecommerce functionality. For skincare, clinic and expert-led beauty brands, the right website should feel polished, build trust quickly and make online buying feel effortless.

Get started

Looking for Shopify Web Design for Your Beauty Brand?

Fat Buddha Web Design works with ecommerce businesses across the UK to create professional Shopify websites that look good, feel easy to use and support long-term growth online.

If you run a skincare brand, beauty clinic, luxury product business or expert-led ecommerce store and need a new Shopify website, we can help you create a polished, search-friendly online store that reflects your brand and gives your customers a better shopping experience.

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Shane Cooper Skin Shopify Web Design Case Study